It’s all about STRATEGY

One of the last sessions I attended at the PRSSA National Conference was “Where Coding and Communication Meet – Social Media Strategies.” This session featured Nick Lucido, Brandi Boatner, and Mary Henige – three people of different ages who use social media strategically on a daily basis.

For those of you who know me – you know I LOVE social media. But what I love even more than Twitter, LinkedIn and Foursquare are people who use these networks strategically. This session was a great way to wrap up a fantastic conference – and it really emphasized everything I’ve been learning about social media over the past year.

Lucido described how he researches and analyzes online communities through his position with Edelman. This allows him to translate what people are saying online into actionable insights. He also encouraged students to use social media to express their PASSION (Gary Kayye, did you put him up to that?) and invest in their career, or else it won’t go anywhere.

Boatner is a recent graduate who now works for IBM Global Business Services. She had advice for students who are in the job market: it’s not about you, it’s about the company and how you fit into the company’s vision. She encouraged students to build and nurture relationships online, identify industry trends, and treat online relationships like offline relationships.

Henige, who is the Director of Social Media and Digital Communications for General Motors, emphasized that media relations is a good start for social media. She also said that LinkedIn is as important as your resume (FINALLY, someone who loves LinkedIn as much as I do). From an employers perspective, she stressed that typos and grammar still count, and encouraged students to take the time to learn about the Facebook privacy settings, as employers WILL Google you. She also encouraged students to follow (and engage with) professionals and companies that interest them.

Their tips for those of you who are new to social media?

1. Watch what other people are saying first
2. It’s about quality, not quantity
3. It’s OK to humanize yourself on Twitter, as long as your appropriate for your audience
4. Don’t get distracted with the tools, make sure you’re consistent and strategic

Amy Dobrzynski, Vice President


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